Thamini Uhai has designed, implemented and monitored strategic communication campaigns initiatives designed to help women and families make lifesaving choices about childbirth and family planning, with messages focusing on facility delivery, birth planning, pregnancy danger signs, birth companionship, family planning and newborn care seeking. Thamini Uhai uses mass media, mid-media and trained community health workers to reach the target audiences. The program has also trained journalists and advocated in the media for improved human resources, supplies and budgets for maternal health services.
Thamini Uhai uses information and communication technology to improve the quality of care in supported facilities. This includes weekly teleconferences held to review challenging cases, 24-hour emergency call support available from senior obstetricians using toll-free mobile phones, and an online e-learning platform is available through which providers can access clinical instruction videos and interactive online training.